The Task
A European appliance brand (under NDA) approached us to launch a corporate blog from the ground up.
The goals were clear:
- Attract SEO traffic
- Raise awareness about the brand’s technologies
- Publish product reviews and educational content
- Set up a full editorial workflow with an external team
Our Approach
We started with a draft editorial policy — a live document we continue to refine as the project evolves.
Collaborating with the brand’s product managers, our team quickly got up to speed on technical topics, which helped us reduce feedback loops and increase publishing speed.
Each article is supported by 3–7 custom illustrations, and we work closely with an SEO specialist to shape the content pipeline.
Team & Tools
10 people: project manager, content strategist, editor, 4 writers, proofreader, 2 illustrators.
→ Google Docs, Notion, WEEEK, Figma, Illustrator
Results
Since launching in 2023, we’ve provided ongoing editorial support with 10+ articles per month.
The blog now runs on a predictable, scalable system, and the editorial policy continues to evolve based on real use cases.